Advertising Auto

This car advertisement is mainly for a adult (25's30's)audience. Directed towards people who work, since the characters are getting ready for work inthe morning, or at least that's what it looks like. he's in a suit, she's dressed for the office. Dicourses here-White professionals, who went to college, live in the suburbs, love action or are driven (do whatever it takes) to reach their goals. It's funny, therefore it implie sthat it's okay to be adventurous or even believe in the saying that "the means justify the ways" The song "Happy Together" should also make you think that the car will make you )and your relationships) happy.